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Forevermark®

A DIAMOND IS FOREVER

Less than one percent of the world's diamonds are eligible to become a Forevermark® diamond. Forevermark® diamonds are genuine, untreated and natural; their beauty is unleashed by master craftsmen using skill and artistry passed down through generations.As part of the De Beers group of companies, Forevermark® benefits from 120 years of diamond expertise. Your diamond is inscribed with the Forevermark® icon, together with a unique number that identifies it as yours.

Forevermark®
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What makes your SELECT Diamond an Engagement Diamond?

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Hand selected for visual beauty and sparkle

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Chosen for structural integrity and quality

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Guaranteed 110% by our diamond guarantee

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Never fracture filled or laser drilled

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Responsibly sourced and conflict free

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Ready To Shop For Diamonds?

There are a number of ways to shop our gorgeous selection of loose diamonds.

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Make an in-store appointment

See diamonds up close and personal at any of our store locations. It’s a diamond viewing experience unlike any other. In our Diamond Viewing Room, you can compare diamonds side-by-side, view diamonds under a gemscope and use the same tools as our diamond buyers, making it easy to select the perfect diamond.

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VIRTUAL APPOINTMENT

Not near a store or short on time? Let us do the shopping for you! We can set up an appointment to show you diamond selections through video chat. Just share what you are looking for in a diamond, and we will pick a few that meet your criteria and set up a time to video chat with you. We call it a virtual appointment.



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Where to find your Forevermark®

California

Texas

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Explore Our Diamond Brands

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Learn About Diamonds